Keeping a feed posting every week sounds like a daily job. The honest answer: don’t plan daily. Plan monthly, in one sitting.
- Start with the calendar. Launches, specials, school holidays and public holidays. Golf Carts & All’s Heritage Day post was planned weeks before the day.
- Pick three or four content pillars. A reliable set: show it, explain it, prove it, invite people in.
- Fill the grid. Drop the pillars into the month so no week is all sales and no week is all fluff.
- Batch the design. Design every post for the month in one go, using the same templates and colours.
- Write the captions in one go. You’ll write faster and sound more like yourself.
- Schedule, and leave gaps. Keep a little room for real-time moments and fresh photos.
The best shortcut
Keep a running note of every question a customer asks you. Every one of them is a post. Magnesium Café’s feed is built on exactly that: plain-language answers to the questions people already have.