
Why showing up every week beats the perfect post
Consistency is the least glamorous marketing advice there is. It's also the one that works, and it's easier than you think.

Ideas & thoughts
Notes from the work: what’s being tested, what’s working for small businesses, and the ideas worth stealing for your own feed.
pour a coffee
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Social media1 min read
Consistency is the least glamorous marketing advice there is. It's also the one that works, and it's easier than you think.
Read the idea
Paid ads
Ads pour people onto your page. Make sure the page is ready for them.

Branding
Most cards try to say everything. The good ones do one thing well.

Strategy
Don't plan daily. Plan monthly, in one sitting. Here's the recipe.

Social media
20.8K views in 30 days for a single, and not a cent on ads. The rollout, step by step.

Social media
A golf cart on a fairway is expected. A golf cart on a wine farm starts a conversation.
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