A golf cart on a fairway is expected. A golf cart on a wine farm starts a conversation.
When work started on Golf Carts & All, the obvious content was carts on golf courses. But their customers use them on estates, farms, vineyards and along the coast. So that’s where the content went.
Why it works
- People picture themselves in the post, which is half the sale.
- It reaches buyers who didn’t know they needed the product.
- It helps match the right product to the right person.
Try it with your business
Where do your customers actually use what you sell? In their kitchen, at their desk, on their wedding day? Show it there. A nail set on a hand holding a coffee says more than one on a white background.